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HomeGen Z BasicsThe Study
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Entrepreneurship
Entrepreneurship
The Insight

Black Gen Z is +2.6x more likely to strongly agree that entrepreneurship is the key to breaking systemic barriers.

the facts

BLACK GEN Z

Views entrepreneurship as a means of survival and economic independence, influenced by systemic barriers and cultural identity.

Non-BLACK GEN Z

Finds entrepreneurship exciting and fun, inspired by social media and the potential for innovation and creative freedom.

the context

I currently struggle with money, so making money to where money isn’t my biggest stress all the time sounds so nice, and I want to be able to provide for my family one day. I also want to be able to be independent and have something to fall back onto if ever necessary.”

– Black Gen Zer
https://cdn.jsdelivr.net/gh/erlenmasson/blackshift@v2.1/main/audio/drop2:Entrepreneurship-2.mp3

Because, honestly speaking, entrepreneurship…it's the way of the world right now. It's the way for the younger generation right now. We don't find that passion and zeal anymore in working. I'm going to be brutally honest with you…and just really being financially free…So, I would say entrepreneurship. I feel very positive, positive about it. And that is something that I'm really looking into, venturing off into.”

– Black Gen Zer
https://cdn.jsdelivr.net/gh/erlenmasson/blackshift@v2.1/main/audio/drop2:Entrepreneurship-3.mp3

I'm mainly planning and preparing by building my businesses, advancing and increasing my skill in entrepreneurship, and getting to the point where I will be able to financially invest in land and build my dream home comfortably.”

– Black Gen Zer
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