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HomeGen Z BasicsThe Study
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Passions & Priorities
Passions & Priorities
The Insight

A majority (55%) of Black Gen Z report feeling the daily impact of their ancestors' struggles, nearly double the rate of their non-Black peers (28%).

the facts

BLACK GEN Z

  • Passionate about achieving success and financial stability
  • Value family, relationships, and helping others
  • Enjoy traveling, exploring new cultures, and trying new foods
  • Find fulfillment in personal growth and pursuing their passions

Non-BLACK GEN Z

  • Passionate about creativity, art, and self-expression
  • Value experiences, adventures, and trying new things
  • Enjoy traveling, attending events, and spending time with friends
  • Find fulfillment in personal connections and make a positive impact
the context
https://cdn.jsdelivr.net/gh/erlenmasson/blackshift@v2.1/audio/drop2:Passions%20&%20Priorities-1.mp3

At this point, the only thing I'm passionate about is my future career, my hobbies, finding new friends, and maybe even a girlfriend, etc.”

– Black Gen Zer
https://cdn.jsdelivr.net/gh/erlenmasson/blackshift@v2.1/audio/drop2:Passions%20&%20Priorities-2.mp3

Making money for me is definitely a top priority at this stage in my life. I'm trying to prioritize school, but the main reason I'm in school is to find a high-paying job. I feel like if I want to retire early, this is the part of my life where I'm trying to grind the most and save up the most money, so I can rest and relax in my retirement.

– Black Gen Zer

Making money at my current stage in life is extremely important to me because it will allow me the freedom to do the things I enjoy. Right now, that is what I prioritize over everything else.”

– Black Gen Zer
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