THIS IS BLACK SHIFT
this is
POWERD BY #000000







Gen Z is the Bridge to a New Multicultural Majority
A First-ever AI-Powered Study: Talking to Digital Natives in Their Element
43% of Black Gen Z in the U.S. Reside in the Southeast, a Rising Cultural Hub
What is black shift?
As Black Gen Z continues to create and inspire culture, this site is an ongoing exploration into what fuels, frustrates, and shapes their experiences in America.
While we could never encapsulate the full magic of Black Gen Z in one space—nor would we try to—our goal is to platform the indisputable power of this
generation by having an ongoing open dialogue. Welcome to Black Shift.
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NEED TO GET FINANCIALLY RIGHT
BGZ’s hyper-focus on financial freedom greatly exceeds their Non-Black Peers by +89%.
A recurring theme in the interviews we conducted for BLACK Shift was that Black Gen Z, with an emphasis on getting financially stable, often forgo experiences and indulgences that their non-Black Gen Z peers enjoy due to their existing foundation and support system.
Here’s how the need to get ‘financially right’ shows up in 5 areas of Black Gen Z’s lives: